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How is this different from fast food ads with plastic burgers and salads? Or car ads with custom rigs. Or cleaning product ads that compare brand X vs Y? It is
by chime 14y ago
How is this different from fast food ads with plastic burgers and salads? Or car ads with custom rigs. Or cleaning product ads that compare brand X vs Y? It is pretty much a given that making ads requires a certain amount of theatrics. The goal is to show how the potential features make your life better, not rigorous proof of actual usage.
- damian2000 14y agoI think there's a difference when they use it as a selling point like this optical image stabilization feature. McDonalds food ads for example still use the same raw ingredients but go to extreme lengths to get the presentation nice.
- danso 14y agoI believe in food ads, the food itself has to be edible
- Klinky 14y agoHow edible? You'd probably get extremely sick if you ate what they put on the food to make it look beautiful and stand up to long shoots.
- wallywax 14y agoFast food ads do not use plastic food, at least in the US. Yes, it is carefully styled, but it is real food.
- mbreese 14y agoMcDonald's Canada (Quebec?) posted a video a while back that showed exactly how they turn the same raw ingredients for a burger into the one you see on TV. Short story - its amazing what you can do when you take 20 minutes to style the burger as opposed to 3 to make it in the restaurant. But, it's the same food.
- ekianjo 14y agoNot sure if you can call it the same food per se, since it's not the same quality (as in visual quality) as what you buy. It's like saying you can improve the looks of a car by putting a greasy glossy finish on it, while the one you buy looks faded. Basically there are steps in the process MISSING in the product you are buying.
- hammersend 14y agoThis would be like a fast food ad showing a juicy steak when what they really have are hotdogs.