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If you're highlighting the quality of, or a specific feature of your smartphone's camera, the advertising brief should have at the very top: "You will use the
by tomflack 14y ago
If you're highlighting the quality of, or a specific feature of your smartphone's camera, the advertising brief should have at the very top:
"You will use the product (Nokia Lumia 920 Pureview) to shoot example clips. No other cameras are to be used as a stand-in for the cellphone."
You're insanely incompetent if you can't let your creative agency know this.
Your creative agency is insanely stupid if they think it's okay to pass footage from another camera off as from the product being advertised.