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Disclosure: I work for General Motors, this is solely my own opinion and experience. > Which one returns more value to the shareholders? I think the 'sharehol
by csours 1y ago
Disclosure: I work for General Motors, this is solely my own opinion and experience.
> Which one returns more value to the shareholders?
I think the 'shareholder primacy' era of American capitalism has had some particularly dumb and bad effects... unfortunately I can't change that just by being angry and anxious about it. The market loves tech companies right now, which really distorts the valuation of other companies.
I think that people still vastly underestimate how difficult it is to make a physical product, how much time and attention it takes.
I saw a presentation for assembling the Chevy Cruze in Lordstown, Ohio. There was a planned market size, production volume, etc, etc. The closest it got to the estimates (if I recall correctly) was about 1/2 to 2/3 the planned production volume. After the first couple of years of production, volume dropped more.
At 1/2 volume, the plant would never make money. The fixed costs simply eat too far into revenue. The lower the volume, the longer it takes to pay off things like engineering costs - not just for the OEM (GM, Ford, etc), but also for the suppliers. Suppliers often book substantial losses for the first couple years of a new product.
> Simple cars don't make money...
They really don't make money. On the very best day, a $30,000 simple car might make $1,000 net profit to the OEM, maybe another $500 to the dealer. On a median day, the initial sale might be a small loss.
Under capitalism, there is strong pressure to move upmarket. Under communism, most people never even got the simple car, and those who did get the simple car had to wait for many years.
- lenerdenator 1y agoAnd yet, other companies are able to stay in business while making these vehicles, sometimes in countries with even more onerous business and labor environments than the United States.
- csours 1y agoI'd love to see a product comparison. Other countries have different power and incentive structures. In Germany, both the state and labor are represented at the ownership level. In Japan, corporate and social expectations are completely different. Companies can also 'borrow from the future' by reducing R&D or stretching a product lifecycle from 6 years to 10 or more. Over that time, they will lose some market share as people lose enthusiasm for their product. Of course, if all the car companies had a 10 year product cycle, then consumers would pay less for engineering changes etc; but everyone has an incentive to 'defect' so they can capture more market share. It is generally believed that competition benefits consumers overall; but there is no single system that will magically improve every metric. If you've been satisfied with blaming an organization or a person, then an explanation can feel like an excuse, because I'm asking you to pick the problem back up again with added complexity.