In your scenario, you're looking at a bottom up approach. Instead of going to Ford, you start at the bottom of the food chain. Used car dealerships, auto body s

In your scenario, you're looking at a bottom up approach. Instead of going to Ford, you start at the bottom of the food chain. Used car dealerships, auto body shops, and other places that sell/install accessories for your car. A great example is remote starters. Same idea. Great for the user, not so much for say Ford. The first places I saw these being installed? Stereo shops would use it as a cross selling feature whenever they were selling something else to a customer. I could be wrong, but it took a few years for the manufacturers to start including remote starters as an add-on. Before then, it was all kinds of other shops selling and installing them. But its a trench warfare type of deal. You have to get into the hands of the people who can install them, then work your way up to approaching dealerships and larger clients. I've done this with an anti-theft device. Start small, then build your client base and use that as a springboard to get interest from larger clients.