I'm not too excited over perspective of getting a murse to carry a phone. Taller iPhone still complies with a requirement for a phone to fit in the jeans pocket

I'm not too excited over perspective of getting a murse to carry a phone. Taller iPhone still complies with a requirement for a phone to fit in the jeans pockets safely. And that seems to be a more thoughtful reasoning behind product design rather than "bigger = wider". Funny enough it does seem as if Galaxy S3 is more popular with women here in Singapore. Might that be because they keep their gadgets in purses or I'm just wrong with my observation?