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> The clients love Brenda – she is young and in tune with Gen Z culture. She offers unique insights like “Instagram DMs are out” and “Being cringe is cool”. Her
by roarcher 1y ago
> The clients love Brenda – she is young and in tune with Gen Z culture. She offers unique insights like “Instagram DMs are out” and “Being cringe is cool”. Her boomer clients run every piece of marketing material by her to avoid the never-ending cultural landmines and to be perceived as cool.
Maybe I'm getting old and out of touch myself, so maybe someone marketing-adjacent can tell me: is this sort of person actually real and employed in a typical corporation these days? This sounds like an obnoxious minor character in a poorly written Netflix Original.
- __turbobrew__ 1y agoMaybe I am out of touch, but I don’t believe token gen Z influencer is a highly paid job like SWE is. There are lots of do nothing jobs out there (bureaucrat, HR, excel guru, receptionist, etc) where you can coast doing maybe an hour of real work per day, but you are not getting paid the $100k-$300k the article quotes. You can find out there SWE jobs around $100k that you can get away with doing nothing as the organizations tend to not be technically strong and therefore the organization is not able to or does not measure your output. I used to work in such a job, but got bored and wanted more money. I climbed several rungs up the salary ladder, but now my output is much more carefully measured and I do actually have to work the full day. I think the jobs that pay $300k and you don’t have to work are basically nonexistent now, that was a product of zirp. Maybe back in 2022 you could get a cushy job and rake it in, but not any longer.
- humaninvariant 1y agoBoth quotes are real.