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The conspiracy theorist in me suspects this was completely intentional. As a marketer I could make the argument that it's more important that as many people as
by fookyong 14y ago
The conspiracy theorist in me suspects this was completely intentional.
As a marketer I could make the argument that it's more important that as many people as possible know the feature exists, rather than people seeing an accurate demo of it.
Baking in some viral component to the video helps this tremendously - I would not have watched the video (an ad!) if not to spot the gaffe pointed out by this article.
It's not even that detrimental anyway - I'd hypothesize that most savvy consumers know that things are brushed up in ads, like how the big mac you buy in mcdonalds never looks like the one on the TVC.
If the above is true, pretty smart on Nokia's part!
- recoiledsnake 14y agoHere's the real video they released with an apology, apparently taken by strapping two phones on a bar. http://www.youtube.com/watch?v=6HSbhyaH0vw&feature=player_embedded http://www.youtube.com/watch?v=6HSbhyaH0vw&feature=playe... http://conversations.nokia.com/2012/09/06/an-apology-is-due/ http://conversations.nokia.com/2012/09/06/an-apology-is-due/
- manaskarekar 14y agoThat's actually really nice! Seems like their marketing worked on me.
- hammersend 14y agoYou're really reaching. At face value they shot a dishonest ad and incompetence got them busted. Why contrive some elaborate scheme?