4 ms·
>> But do book sites really help sell books? As in so much of publishing, no one quite knows. How could it not?
by goodkarma 18y ago
>> But do book sites really help sell books? As in so much of publishing, no one quite knows.
How could it not?
- foulmouthboy 18y agoIt's just like any form of marketing. It's can be difficult to prove that somebody bought a book because of the book's website. From the tone of the article, it doesn't seem like many publishers have really tried that hard to do a really good web analytics implementation to find more information. Also, the website could be really ugly or offensive, which could scare off a potential impulse buy.