You can maybe lure people in with nice marketing, packaging or a fun interface, but in the end you want users who stick around. If you think about apps the mos

You can maybe lure people in with nice marketing, packaging or a fun interface, but in the end you want users who stick around. If you think about apps the most every day, they're quite plain or unfun. They're maybe pleasant, probably effective, and you use them to get things done.