It's a pun. I think? The article references squirrel bait as the cause. "Bait" combined with an article that you click on. So ... "click" "bait." Get it? The t

It's a pun. I think? The article references squirrel bait as the cause. "Bait" combined with an article that you click on. So ... "click" "bait." Get it? The tipoff is that people usually write it as one word, "clickbait," when talking about a sensationalistic title designed to simulates clicks generating ad revenue. OK, so maybe that person's joke wasn't so successful, but it seems like a fairly gentle attempt, which shouldn't be punished.