You can't really judge it like that though, the subtlety and indirectness are desired. Previous studies where "thirsty" was inserted into a TV show did get a s

You can't really judge it like that though, the subtlety and indirectness are desired. Previous studies where "thirsty" was inserted into a TV show did get a stat significant increase in desire in that product for example. https://en.wikipedia.org/wiki/Subliminal_stimuli#Consumption,_television_and_criticism https://en.wikipedia.org/wiki/Subliminal_stimuli#Consumption... As in you don't need to say "Drink Coca-Cola" to get an increase in Coca-Cola purchases. You just need to present the word "thirsty" as was done in the above.