You're trapped in too small a social circle. I suspect that less than 5% of my friends and coworkers have heard of Techcrunch or Scoble, and I work at an engine

You're trapped in too small a social circle. I suspect that less than 5% of my friends and coworkers have heard of Techcrunch or Scoble, and I work at an engineering firm. Globally, their fame is dwarfed by that of washed-up American 80's pop stars (e.g. Hall and Oates). Admittedly, if you want news about web startups that will soon fail, they're hard to avoid, but there is no shortage of other people to pay attention to.