I don't follow football, so I don't know about getting popular. But if you want to hold onto the popularity you might want to generalize it, allowing someone t

I don't follow football, so I don't know about getting popular. But if you want to hold onto the popularity you might want to generalize it, allowing someone to watch any two search terms, while keeping a landing page pre-filled with the football teams. I would move the ad to the right, putting the two content columns closer together. It's distracting. Replacing it with AdSense might be a good idea, as you've got a lot of text to allow automated targeting of ads.