> I tried to help a couple of friends with better copy for their websites, and quickly realized that they were using inventive phrases to explain their work, ph

> I tried to help a couple of friends with better copy for their websites, and quickly realized that they were using inventive phrases to explain their work, phrases that they would not want competitors to get wind of and benefit from; phrases that associate closely with their personal brand. But... they're publishing a website. Which competitors will read. Which chatbots will scrape. I genuinely don't get it.