I wonder what would happen if Apple allowed consumers to pay for the ability to sideload apps. It seems like this might address the concerns of the vocal minor

I wonder what would happen if Apple allowed consumers to pay for the ability to sideload apps. It seems like this might address the concerns of the vocal minority of techies that truly care about this sort of thing, while still maintaining the sanctity of the walled garden for the masses. If you know what you're doing, signing up for the $99 dev program already effectively allows you to load whatever apps you want on your device. If Apple made this process a bit simpler and more accessible they might get a PR win & a (small?) incremental revenue stream. I don't expect that they'll do it, but it would at least be a new approach..maybe something for MSFT to consider to differentiate themselves.