I'm not sure what's new here. All the Windows Phones (7+) had a unique user interface. The array of live tiles, the emphasis on a narrow array of primary colo

I'm not sure what's new here. All the Windows Phones (7+) had a unique user interface. The array of live tiles, the emphasis on a narrow array of primary colors and the lack of UI customization always characterized Windows Phones. Also, Nokia phones have been known for good build quality for quite a while. Producing phones in colors other than black and white isn't new either. Considering the limitations that Microsoft imposes on customizing the OS, I'm not sure how many avenues for differentiation remain for the phone body itself. There is only so much you can do with pure design. I think the more radical and original designs are only enabled by superior core technology like the size of the SOCs, batteries and other internal components. If you want a smartphone as thin and flexible as a credit card, then you're going to need advancements on a whole lot of fronts, most of which aren't within the purview of the designers. I think that Nokia needs to bank on something more than just phones that are outwardly a bit fancier than the competition. 4.7 inch screens and Gorilla Glass are old news.