>it could also be argued that the real end of Google came when the long tail disappeared from results — that is where the real gold could be found Wholehearted

>it could also be argued that the real end of Google came when the long tail disappeared from results — that is where the real gold could be found Wholeheartedly agree. Millionshort was based on this idea, of effectively skipping the "first 10k" sites that most commonly come up in results, skipping to the good stuff. But they've implemented forced logins and made other design choices I haven't loved.