I'm going to guess at: * Let the public markets know there's something good in the pipeline to keep the stock price as a decent level * Let the distributors /

I'm going to guess at: * Let the public markets know there's something good in the pipeline to keep the stock price as a decent level * Let the distributors / carriers know (+ no worries about leaks) * In some ways, it's better than the alternative of a leak, where all the marketing messages come from some crappy blurry cam mixed with a bunch of fake images I agree it's a little risky from the consumer's POV. Bear in mind a couple things though: * Even for consumers, when it gets released, they feel more positive towards a product they've heard of previously * It's possible that the interest will be maintained over that period, although this is a stretch for anyone that isn't amazing at marketing.