TechCrunch tends to only cover startups for a reason. They won't just say "This startup exists". They'll say you reach a certain number of users, raise money or

TechCrunch tends to only cover startups for a reason. They won't just say "This startup exists". They'll say you reach a certain number of users, raise money or do a deal with a major partner. Why should they cover that a new social app or dashboard has launched? TheNextWeb does a little more of this but still this is how journalism works.