Good question. It's worth a test. Have you run the study in the real world? If you have, we also have the technology to be able to ingest studies and calibrate

Good question. It's worth a test. Have you run the study in the real world? If you have, we also have the technology to be able to ingest studies and calibrate audiences so you get a benchmark and % lift. If not, maybe there are some proxy data sets we can lean on to assess if the simulates responses are in the right ball park.