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Do discounts make money? We analyzed 3M subscriptions across billions of $$
- khushick 1y agoHi, we ran a detailed study at Churnkey across billions of dollars in revenue and millions of subscriptions. We found that: Customers who accept a discount stay 5.1 months longer on average. 11% remain subscribers over a year later, even after the discount expires For the customers in the 90th percentile, they stayed for an average of 13.4 months when offered a discount at point of cancellation Discounts were accepted 8.7% of the times People accepted discounts within 45 seconds when offered Data biases Churnkey has anti-abuse built in so people can't misuse discounts We only offer discounts at point of cancellation to retain customers. Open to interpretations on the data.