They definitely have been using it in tourism campaigns, especially with Bluey's World: https://teq.queensland.com/au/en/industry/what-we-do/marketing/blueys-wo

They definitely have been using it in tourism campaigns, especially with Bluey's World: https://teq.queensland.com/au/en/industry/what-we-do/marketing/blueys-world https://teq.queensland.com/au/en/industry/what-we-do/marketi... https://readytorumble.com.au/advertising/for-real-life https://readytorumble.com.au/advertising/for-real-life It really is an amazing place to live (although hot in the summer!), but career opportunities can be limiting in Australia and Brisbane. Catriona Drummond touches on the same in her substack [1] mentioned in the OP: > As I mentioned, before Bluey I’d resigned myself to the fact that if I wanted to achieve something resembling my ‘full potential’ on a technical level as an artist, I would have to not only probably move to the United States [...] > Even deeper than that, was the pervasive thought that perhaps for my whole life I was just never going to be in the right place at the right time. That being from somewhere like Brisbane just meant I was doomed. [1]: https://goodsniff.substack.com/p/creating-bluey-tales-from-the-art-04b https://goodsniff.substack.com/p/creating-bluey-tales-from-t...