It's the same reason why banks created special bank accounts with all kinds of perks for teenagers: they know at least X% of them will be life-long customers.

It's the same reason why banks created special bank accounts with all kinds of perks for teenagers: they know at least X% of them will be life-long customers. I'd never suspected, but I actually like this Sarkozy idea. Money going to fighting illiteracy and improving education is always a good thing.