You've probably heard the following parable: Little Bull: "Let's run down the hill and make sweet love to a couple of cows." Big Bull: "I got a better idea, l

You've probably heard the following parable: Little Bull: "Let's run down the hill and make sweet love to a couple of cows." Big Bull: "I got a better idea, let's walk down and make sweet love to them all." When you have content of a transient nature, you got to get the going while the going is good. An ebook launch like this will get the job done. However, if you write a book that will blow people's minds and change a culture or an industry forever, you don't need the big launch. The name of your book will be whispered into the ears of others for a long time. You will get your sales. The latter is a lot harder to do, but I'm hoping I can do just that. Watch this space.