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My company builds software for medical office assistants, and our clients are typically doctor-owned clinics. We have literally the same problem, but one step d
by zukzuk 1y ago
My company builds software for medical office assistants, and our clients are typically doctor-owned clinics. We have literally the same problem, but one step down the ladder. The doctors are making the purchasing decision, but MOAs are the direct users. And ironically enough, we have often run into the same problem. Doctors often don’t see the value in software that solves their subordinates’ problems.
- HaZeust 1y ago>"Doctors often don’t see the value in software that solves their subordinates’ problems." This was such a huge problem at my former company, Billit (getbillit.com), that our number 1 method on achieving clients was making such steep referral incentives for doctors, to their colleagues. We only needed one to make scale eventually happen, but the organic clients couldn't empathize with the workflows of their front desk - they didn't care.