Good point. I wonder if by plugging this into it's routing/dispatch engine in real time, Uber can actually generate more revenue? I have to imagine that aggrega

Good point. I wonder if by plugging this into it's routing/dispatch engine in real time, Uber can actually generate more revenue? I have to imagine that aggregating this demand will help increase the capacity utilization of the cab fleet (if cabs were maxed out on the number of trips they could take in total, the cab drivers would have no demand for a tool like this, and if the article's numbers are to be believed, between Uber and Hallo, 20% of NYC cabbies are signed up and the service hasnt even started yet!)