The title is perhaps a bit misleading, but the article itself speaks of results instead of search/non-search. His claim is technically true. To be fair, he sho

The title is perhaps a bit misleading, but the article itself speaks of results instead of search/non-search. His claim is technically true. To be fair, he should have also calculated the space the ads take up. However, one can tell by eye (from those screenshots at least) that that space has increased. The conclusion he draws (neglecting ease of use) doesn't logically follow from the data, though.