I think people are misunderstanding what RIM is doing here. To be frank, RIM's promotion of this isn't doing them favours here either. The $10k revenue guarant

I think people are misunderstanding what RIM is doing here. To be frank, RIM's promotion of this isn't doing them favours here either. The $10k revenue guarantee is a hedge. They're betting that if you make an app that satisfies their Built for BlackBerry criteria (see: https://developer.blackberry.com/builtforblackberry/documentation/criteria/checklist.html https://developer.blackberry.com/builtforblackberry/document...), it's good enough to sell 100 copies, and make at least $1k in revenue, then it's good enough to make $10k in revenue. They're hoping that your app will be so awesome that they won't have to pay you anything. Bear in mind, this guarantee is over a 12-month period, so there's plenty of time to make that $10k on your own. Furthermore, by being Built for BlackBerry, you get special exposure in the App World storefront. Personally, I think it's a fantastic idea, and I'm definitely going to be submitting an app or two. But I think a lot of people are taking it as "RIM is paying devs $10k to make an app." That simply isn't true. They're making you work for it, and then saying, "If after all of this work, you still don't make $10k, we'll front you the rest." So the incentive to promote your app past $1,000 in revenue is that if you're putting in this much work, you should really try to maximize your return.