The amount they seem to have made from the offence is 45 million, so the fine is twice that plus some more. I guess the idea is that you fine them enough that t

The amount they seem to have made from the offence is 45 million, so the fine is twice that plus some more. I guess the idea is that you fine them enough that this particular business they’re doing is no longer feasible and hope they drop it. The fine doesn’t need to be a significant portion of their earnings, just like a parking ticket needn’t be a significant portion of your wealth. It just needs to be high enough that the action that caused it makes them less than the act of not doing that.