Oh, I certainly agree with much of what you say about this restaurant being a bit of an exception. And, I recall an article that discussed their thinking on the

Oh, I certainly agree with much of what you say about this restaurant being a bit of an exception. And, I recall an article that discussed their thinking on the ticketing. Their main reason was that even at the high prices that their first restaurant Alinea charged, margins were actually fairly small and last minute cancellations cut significantly into those margins. But, it's still worth pointing out that they are still using variable pricing and are one of the first to really do so. From everything I've read, there's no reason to think that they wouldn't charge the same high rate every night if they didn't think they could get it, so even they seem to have found value in offering different pricing for days with different levels of demand.