I wonder how many years it will take for the emotional response to the word “ivermectin” to subside so that every mention of it doesn’t erupt into a two minute

I wonder how many years it will take for the emotional response to the word “ivermectin” to subside so that every mention of it doesn’t erupt into a two minute hate. I worry that the unintended consequence of these marketing campaigns, whether well intentioned or not, is going to be a growing list of trigger words that send people into deep mental anguish. As there seems to be a new outrage every few months, I would think there has to be some kind of real damage that accumulates from a lifetime of this.