Because all businesses are run by people and everything is inherently political Coffee production by itself is already mired in geopolitics. And as a customer

Because all businesses are run by people and everything is inherently political Coffee production by itself is already mired in geopolitics. And as a customer, where we spend our money matters. It’s often the only voice we have. Take a look at Black Rifle Coffee Company. Their brand attracts a certain type of customer. It’s a market differentiator.