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Tesla's Sweden Sales Plunge 85.8% in July, Year to Date Decline Hits 63%

23 points by nabla9 1y ago

gerikson 1y ago
When we were looking at used BEVs here in Sweden the salespeople joked(?) that customers were questioning why they even stocked used Teslas.
- belter 1y ago
  Maybe they can sell them here: https://www.military-antiques-stockholm.com/ https://www.military-antiques-stockholm.com/
mschuster91 1y ago
No surprise there. And no, it's not just due to Elon's antics - Tesla has been locked by a serious labor dispute for well over a year now [1] that quickly evolved to include solidarity strikes in Norway [2]. European countries generally don't like American hire-and-fire and other labor practices. Musk made it so much worse all on his own, and labor unions are pretty powerful when you piss them off too much. [1] https://www.reuters.com/business/autos-transportation/tesla-seeks-sweden-court-order-protracted-labour-union-conflict-2025-01-07/ https://www.reuters.com/business/autos-transportation/tesla-... [2] https://www.reuters.com/business/autos-transportation/norway-union-warns-it-may-block-tesla-cars-meant-sweden-2023-12-06/ https://www.reuters.com/business/autos-transportation/norway...
- iknowstuff 1y ago
  Reputation aside they ended up winning that particular fight.
  - mschuster91 1y ago
    The thing is, the reputation loss is precisely why they're in the position they are. Musk's antics alone, okay. The union dispute, okay. Either of these, Tesla could survive. But not both at once.
    - iknowstuff 1y ago
      That’s quite the confident statement
RickJWagner 1y ago
Per the article, BYD and Polestar sales are off as well. Perhaps this story should really be about why EV sales seem dramatically lower. Was there some change in laws, economic conditions, etc?
- nabla9 1y ago
  EVs are doing fine. Best selling cars are Volkswagen, Volvo, Kia, Skoda, Audi in that order. Audi has three E-TRON models and every one of them sells better than Tesla.
- rsynnott 1y ago
  > Perhaps this story should really be about why EV sales seem dramatically lower. That would be because the article is poorly written, in that it only lists six brands, three of them very obscure. BEV sales are up relative to July 2024: https://mobilitysweden.se/statistik/Nyregistreringar_per_manad_1/nyregistreringar-2025/stark-julimanad-for-personbilar-och-bussar-fortsatt-svag-utveckling-for-lastbilar https://mobilitysweden.se/statistik/Nyregistreringar_per_man... That is, EV sales aren't lower, they're higher. Also, Polestar sales are up year on year. I'd be reluctant to read to much into _month to month_ fluctuations.

23 points by nabla9 1y ago

When we were looking at used BEVs here in Sweden the salespeople joked(?) that customers were questioning why they even stocked used Teslas.

belter 1y ago
Maybe they can sell them here: https://www.military-antiques-stockholm.com/ https://www.military-antiques-stockholm.com/

mschuster91 1y ago

No surprise there. And no, it's not just due to Elon's antics - Tesla has been locked by a serious labor dispute for well over a year now [1] that quickly evolved to include solidarity strikes in Norway [2]. European countries generally don't like American hire-and-fire and other labor practices. Musk made it so much worse all on his own, and labor unions are pretty powerful when you piss them off too much. [1] https://www.reuters.com/business/autos-transportation/tesla-seeks-sweden-court-order-protracted-labour-union-conflict-2025-01-07/ https://www.reuters.com/business/autos-transportation/tesla-... [2] https://www.reuters.com/business/autos-transportation/norway-union-warns-it-may-block-tesla-cars-meant-sweden-2023-12-06/ https://www.reuters.com/business/autos-transportation/norway...

iknowstuff 1y ago
Reputation aside they ended up winning that particular fight.
- mschuster91 1y ago
  The thing is, the reputation loss is precisely why they're in the position they are. Musk's antics alone, okay. The union dispute, okay. Either of these, Tesla could survive. But not both at once.
  - iknowstuff 1y ago
    That’s quite the confident statement

RickJWagner 1y ago

Per the article, BYD and Polestar sales are off as well. Perhaps this story should really be about why EV sales seem dramatically lower. Was there some change in laws, economic conditions, etc?

nabla9 1y ago
EVs are doing fine. Best selling cars are Volkswagen, Volvo, Kia, Skoda, Audi in that order. Audi has three E-TRON models and every one of them sells better than Tesla.
rsynnott 1y ago
> Perhaps this story should really be about why EV sales seem dramatically lower. That would be because the article is poorly written, in that it only lists six brands, three of them very obscure. BEV sales are up relative to July 2024: https://mobilitysweden.se/statistik/Nyregistreringar_per_manad_1/nyregistreringar-2025/stark-julimanad-for-personbilar-och-bussar-fortsatt-svag-utveckling-for-lastbilar https://mobilitysweden.se/statistik/Nyregistreringar_per_man... That is, EV sales aren't lower, they're higher. Also, Polestar sales are up year on year. I'd be reluctant to read to much into _month to month_ fluctuations.