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If we assume your LTV is $30 and a 5% conversion rate (since your organic traffic is likely to be higher intent than people who clicked an ad), a visitor is wor
by simantel 1y ago
If we assume your LTV is $30 and a 5% conversion rate (since your organic traffic is likely to be higher intent than people who clicked an ad), a visitor is worth $1.50 on average.
The questions are:
1. What's your LTV?
2. What's the conversion rate of ad-generated traffic?
3. Can you buy clicks for less than $1.50 (or whatever the real number is)?
- y2236li 1y agoHey simantel! Thanks for these great questions. I just revisited my stats: - LTV is around $23 - I haven't tried ads, so this really not sure Looks like I need to aim for $1 per click. Also I calculated my website visit to download conversion is around 13%, then download to paying is around 12% in the last month...Are these good stats?
- simantel 1y agoIf your visitor-to-paid conversion rate is actually 1.5% (12% of 13%), with an LTV of $23 you break even at $0.34 per per click. And again, I'd expect the conversion rate of ad-driven traffic to be quite a bit lower than that from organic word of mouth traffic, but worth testing out!
- y2236li 1y agoYeah, much lower...tested a tiktok ads today. $0.45 per click. 13.83, 0 download so far...