I'm currently listinging to Founders Podcast - The Obsession of Enzo Ferrari[1] Though some of the points may be correct under current management, I think this

I'm currently listinging to Founders Podcast - The Obsession of Enzo Ferrari[1] Though some of the points may be correct under current management, I think this quote would have Enzo turning in his grave "We are not – we are not – a car company. We are a luxury company that is also doing cars." This playbook where you put your brand on a bunch of random things to sell, while the prime focus gets watered down only works for a short period of time. Aston tried the same thing, going so far as putting their badge on child strollers. The car industry is going through such upheaval that much of this may not matter in the next 20 years, but I fear they are going to destroy a great brand through a lack of focus. [1]https://open.spotify.com/episode/2O6toYAw3RjjTQ4SEzKIru?si=11841a684ba14b26 https://open.spotify.com/episode/2O6toYAw3RjjTQ4SEzKIru?si=1...