One should remember that Ferrari was effectively on the verge of bankruptcy for most of Enzo's tenure as leader. Eventually he was forced to sell to FIAT, and s

One should remember that Ferrari was effectively on the verge of bankruptcy for most of Enzo's tenure as leader. Eventually he was forced to sell to FIAT, and spent his last few years pretending that he was free to make the choices that FIAT's owner Agnelli wanted him to make. Ferrari eventually turned a corner once Enzo died. Enzo Ferrari always wanted to make a better Alfa Romeo, and he did. Branding was a side effect that other people exploited later.