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My understanding was that Ferrari was in the business of selling a very specific badge, a very specific engine purr, a very specific shade of red and a certai
by DrNosferatu 1y ago
My understanding was that Ferrari was in the business of selling a very specific badge, a very specific engine purr, a very specific shade of red and a certain relative level of dynamic performance - the absolute value of this last one changes with time. All this on 4 wheels.
Are you telling me that selling branding rights to Acer laptops and to cheap cologne is (an important) part of their core business?
- FinnKuhn 1y agoI wouldn't call about 10% of their net revenue nothing, but also not a core part of their business. I think it goes more towards promoting the brand and image. https://www.ferrari.com/en-EN/corporate/articles/2024-full-year-and-fourth-quarter-financial-results https://www.ferrari.com/en-EN/corporate/articles/2024-full-y...
- technothrasher 1y ago> a very specific shade of red To be fair, Rossa Corsa (i.e. "Ferrari red") has changed significantly over the years.