The term "growth hacker": 1. Focuses on the hybrid nature of the work. In a small team you can't have two departments doing what one smart guy can do, and 2.

The term "growth hacker": 1. Focuses on the hybrid nature of the work. In a small team you can't have two departments doing what one smart guy can do, and 2. Helps purely technical people overcome bias that marketing work is the dark side, show that it's also cool. It's like a micro restatement of the "Copper and Tin" section of http://paulgraham.com/bronze.html http://paulgraham.com/bronze.html. Maybe not the greatest phrase of all time, but this article seems like a bit of a personal overreaction.