Exactly. Ideally they create the difference between a McDonalds and a random private non-themed eatery/restaurant. They create consistency, and actually have a

Exactly. Ideally they create the difference between a McDonalds and a random private non-themed eatery/restaurant. They create consistency, and actually have a company behind it. Now you can say "there's no value there", but I'm guessing your kids strongly disagree in the McDonalds case ...