Yes. And it's not just about _not_ having ideas. Marketers have a billion ideas. Without any technical chops, though, they will drive your devs and designers in

Yes. And it's not just about _not_ having ideas. Marketers have a billion ideas. Without any technical chops, though, they will drive your devs and designers into the ground with never-ending requests for integrations, trials, landing pages, bug fixes, and more. A self-sufficient marketer is worth multiples not just in his/her own productivity, but in the gains you get from not driving the rest of your company bonkers.