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Buzz words are annoying, but sometimes they help communicate... As companies grow, they have to hire "business people" including dedicated marketers. One of H

Buzz words are annoying, but sometimes they help communicate... As companies grow, they have to hire "business people" including dedicated marketers. One of HN's and Silicon Valley's problems is figuring out who is a business person who can add value and who is an "idea person" has has traveled to the valley to kill time over the next 3 years before getting a real job. The solution is the term Growth Hacker which, while annoying actually serves the purpose of filtering the highest production people from a huge amount of potential marketing candidates. I'm not sure if we will ever see the term Finance Hacker or Accounting Hacker but I wouldn't be surprised if we saw some other terms develop.

Evbn 14y ago
Like "financial engineer", which is now a university degree program.
Evbn 14y ago
If you hire an Accounting Hacker, the IRS would like you to take a seat over there.
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ArekDymalski 14y ago
Internet Marketer would perfect desctiption for someone who's has required knowledge and skills. If it only wasn't already killed by many "internet marketers".
mindcrime 14y ago
Adding new terms to the lexicon can be handy and is, obviously, required on occasion. I'm still a bit skeptical that "growth hacker" really adds any value though, especially since it seems to be somewhat amorphously defined, and it's a label that anyone can anoint themselves with - much like "Social Media Expert" or "SEO Expert." Get the industry to stabilize on a clear, consistent, meaningful definition of what a "growth hacker" really is and some criteria for being one and maybe it becomes useful. I mean, Growth Hacker is a shorter phrase than "marketing specialist who can code, with specialized knowledge in product management, viral growth strategies, and data analysis." But is that really what it means?

Evbn 14y ago

Like "financial engineer", which is now a university degree program.

Evbn 14y ago

If you hire an Accounting Hacker, the IRS would like you to take a seat over there.

deleted 14y ago

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ArekDymalski 14y ago

Internet Marketer would perfect desctiption for someone who's has required knowledge and skills. If it only wasn't already killed by many "internet marketers".

mindcrime 14y ago

Adding new terms to the lexicon can be handy and is, obviously, required on occasion. I'm still a bit skeptical that "growth hacker" really adds any value though, especially since it seems to be somewhat amorphously defined, and it's a label that anyone can anoint themselves with - much like "Social Media Expert" or "SEO Expert." Get the industry to stabilize on a clear, consistent, meaningful definition of what a "growth hacker" really is and some criteria for being one and maybe it becomes useful. I mean, Growth Hacker is a shorter phrase than "marketing specialist who can code, with specialized knowledge in product management, viral growth strategies, and data analysis." But is that really what it means?