The idea is to foster lifetime media-consumption. From the article: That initiative appeared designed to assuage industry fears that young readers don't share

The idea is to foster lifetime media-consumption. From the article: That initiative appeared designed to assuage industry fears that young readers don't share the same appetite for print media that their parents and grandparents have, denting current and future revenues. "The habit of reading the press is learned very young," Sarkozy said