Reach. You'll reach people who otherwise wouldn't (have) access (to) comparable information. Certainly, print+internet reaches more people than internet alone.

Reach. You'll reach people who otherwise wouldn't (have) access (to) comparable information. Certainly, print+internet reaches more people than internet alone. However, I would suppose that print's exclusive reach is increasingly toward an audience that does not matter. http://www.google.com/search?q=%22not+on+the+internet+you+don%27t+exist%22 http://www.google.com/search?q=%22not+on+the+internet+you+do... informed citizens on public transportation Increasingly, they (citizens on public transportation) use portable internet-enabled information devices. I would think that smartphones and Kindle readers would work well on a crowded subway. http://www.ilounge.com/gallery/iphone_asia/Tokyo-Subway-iPhone.jpg http://www.ilounge.com/gallery/iphone_asia/Tokyo-Subway-iPho... http://www.iphonesavior.com/images/2007/08/07/ftrain1.jpg http://www.iphonesavior.com/images/2007/08/07/ftrain1.jpg http://farm4.static.flickr.com/3202/2677315976_94a9b2122b.jpg http://farm4.static.flickr.com/3202/2677315976_94a9b2122b.jp...