"Stealthy" launch is like putting it online and hoping that no-one finds it :-) I think it's either launched and marketed or offline and no-one using it. Not k

"Stealthy" launch is like putting it online and hoping that no-one finds it :-) I think it's either launched and marketed or offline and no-one using it. Not knowing the exact product, just an idea: consider contacting small design furniture shops and ask them to submit their stuff to your site and you could send them promotional stickers-banners they could use at the store? Good content is the key and crossing online-offline border could become a good viral advantage. Problem with visual search is that you can't draw an orange in a google search, think how you can maximize SEO with text content so visual search makes sense for indexing. Also how other sites could be motivated to send incoming traffic.