Apples to oranges. You're not comparing big tech to "normal-size" tech (in the context of the original article), you're comparing tech companies with the bigges

Apples to oranges. You're not comparing big tech to "normal-size" tech (in the context of the original article), you're comparing tech companies with the biggest budgets in the world, with companies that aren't tech at all. In your example, one is a media company, the other is wholesale/retail one.