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I've heard this a lot, but is there confirmation of this somewhere? I'd actually expect a longer video to generate less engagement, cause fewer people want to w
by frollogaston 1y ago
I've heard this a lot, but is there confirmation of this somewhere? I'd actually expect a longer video to generate less engagement, cause fewer people want to watch all that.
- retox 1y agoThe longer compilation videos are because of sleeping viewers. You can cram them with as many ads as you like.
- frollogaston 1y agoAt the end of the day though, the most money is made by getting people to actually pay attention to the ads. Shorter videos might really accomplish that best. I imagine YouTube is aware of sleeping users, and if advertisers aren't realizing the engagement they expect for what they pay, they'll go elsewhere.