In Australia they outlawed advertising “unlimited” broadband, because it was a deceptive term. Providers actually meant “slower than a modem after a certain amo

In Australia they outlawed advertising “unlimited” broadband, because it was a deceptive term. Providers actually meant “slower than a modem after a certain amount of download”. Everyone was better off without the deception. Now we are in the early days of AI. Providers should be honest but won’t until forced to. Because just think about it. Unlimited is untenable. Another example, in the early days of broadband in Australia a friend’s parents were visited by a Telstra manager because he “downloaded more than his entire suburb”. A manager! Really you can’t blame the providers; some users will ruin it for everyone. I am not saying that is anyone specific. But none of this should surprise us. We’ve been here before. Just look back at how other markets developed & you will see patterns that tell you what’s next.