"They"? Assuming you mean shareholders, publishers, editors. Not the rank & file journalists, right? (I have no idea how to describe, categorize most (opinion)

"They"? Assuming you mean shareholders, publishers, editors. Not the rank & file journalists, right? (I have no idea how to describe, categorize most (opinion) columnists. Vishy? Quislings? Judas goats? Gossip columnists?)