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GDPR killed small and medium online advertising businesses and handed everything to Google and Facebook.
by miohtama 1y ago
GDPR killed small and medium online advertising businesses and handed everything to Google and Facebook.
- the_other 1y agoFrankly, that's their fault for pursuing individually targeted advertising. The sad thing isn't that some small shitty businesses lost out, it's that some large shitty businesses didn't.
- Spivak 1y agoAnd since individually targeted ads perform better and are less expensive it pushes everyone to big US tech platforms. This isn't small advertisers' faults, the law signed their death warrant. They made local grocery stores more expensive and worse quality but kept Walmart around untouched. No one could predict what would happen.
- freeone3000 1y agoIt’s a shame it wasn’t able to get them all.