I don't even want to imagine how bad it will get if a legitimate moat does surface and users get entrenched ever deeper into the ecosystem of a single provider.

I don't even want to imagine how bad it will get if a legitimate moat does surface and users get entrenched ever deeper into the ecosystem of a single provider. A lot of the companies in this space have a track record of squeezing as much value out of their customers as they can get away with.